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August 2, 2019
By: TOM BRANNA
P&G and Sally Beauty launched My Black is Beautiful hair care. The My Black is Beautiful platform was created in 2006. “We are excited and honored to have partnered with Procter & Gamble and My Black is Beautiful on this new line,” said Maryann Herskowitz, vice president of color and care at Sally Beauty. “We share the vision of My Black is Beautiful to celebrate and empower Black women. To see that come to life in a line of products celebrating her unique beauty, thrills us.” For more than 10 years, the My Black Is Beautiful platform has engaged in conversations with women in their community who are continuously seeking products to help achieve their hair goals, no matter how they choose to wear it. That engagement led to the development of the new line, according to the companies. “The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs,” said Lela Coffey, brand director of multicultural beauty at P&G. “With Sally Beauty and My Black is Beautiful’s collective focus on serving the needs of the online community, and P&G’s vast technical knowledge of textured hair, the two companies established a partnership to deliver a new hair care line that is both inspired by and designed by Black women.” Prices range from $7.99-12.99 and can be purchased exclusively in Sally Beauty stores nationwide and online at SallyBeauty.com.
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